Most of our interactions these days have gone digital, and apps like Instagram and Facebook now have billions of people using them on a regular basis. The rise of visual content and its impact is more apparent on platforms like Instagram.
The rising popularity of Instagram is pushing many businesses to come up with creative marketing ideas to get the most out of this platform. But why does your business need an Instagram page? Well, here’s why Instagram is important for many businesses.
Multiple Channel Connection is Possible
By using Instagram, you can increase engagement with your potential customers across different platforms. Cross-channel engagement can be beneficial for your business.
For example, you can add Instagram photos to your website, and your readers can click on those links to come to your Instagram page. They might follow your Instagram page right away and start coming back to see more stuff.
You can do it the other way as well. Stoppage Instagram lets you embed the link of your website to your product photos. The visitors can always click on the link to visit your website.
Attract Targeted Traffic And Build a Community
One of the biggest benefits of using Instagram is the highly engaged traffic that you get through the shared photos. Instagram has the most engaged traffic of all the other social media platforms. Better engagement with your customers on Instagram makes sure that they’ll keep coming back again and again.
First time buyers that also follow your brand’s Instagram page are always more likely to keep checking and buy from you once again. Creating regular customers can automate your business at a certain point when you’ll be able to safely decrease the intensity of your marketing campaign. For starting though, you can hire a reliable social media marketing firm like Voy Media.